News
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Patagonia: Fighting climate change
Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult following due…
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Innom’s new and colourful identity
Oslo-born convenience store concept Innom is now offering a mixture of goods that places it somewhere between a grocery store, kiosk and bakery, the new concept…
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SodaStream announces brand-repositioning
Following SodaStream’s digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers’ growing interest in design, innovation, mixology, and…
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Specialized teases Globe Bikes
Specialized has teased details of the launch of a new sub-brand, focused on electric urban bikes, aptly named, Globe Bikes. A statement posted in May said…
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Kim Kardashian: SKKY Partners
SKKY Partners will focus on investing in consumer and media businesses, they said in a tweet. Kim Kardashian will serve as a co-founder and co-managing partner,…
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Mensa Brands Acquires Peanut Butter Brand
Mensa Brands, a D2C tech-led house of brands, has entered the health food category by acquiring MYFITNESS, a peanut butter brand in India. The partnership with…
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Burger King unveils $400 million plan
Burger King is preparing to make bold changes. The fast food giant is planning to spend $200 million to fund remodels of roughly 800 locations. Another…
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The Collective Brand Refresh
Yoghurt brand The Collective has unveiled refreshed packaging across its entire range. The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and Natural…
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Gucci’s New Exquisite Campaign
Since joining Gucci as Creative Director in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliant campaigns. The newest…
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Kate Moss introduces Cosmoss
Supermodel and fashion entrepreneur Kate Moss is launching a beauty and wellness brand, aptly named: Cosmoss. A brief film posted of Moss walking naked into a lake,…
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Leibniz Reveals a Tasty New Look
Auge Design was tasked with creating a new and appealing visual identity for Leibniz, the infamous biscuit brand. Auge takes the biscuit into a new generation…
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California to Ban Sales of Petrol-Only Vehicles
California is set to ban sales of petrol-only vehicles by 2035. The new rules are aimed to force car makers to accelerate the introduction to the…
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