News
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Paddington Bear features in Barbour Campaign
“One of a kind-ness” has Barbour’s Re-Loved initiative at its heart, which enables customers who no longer have a use for their Barbour wax jacket to…
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World Branding Awards Returns to Kensington Palace
World Branding Forum’s highly anticipated World Branding Award ceremony took place on Thursday at the renowned royal residence, Kensington Palace. The Brand of the Year event…
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Little Omo – Inclusivity and Positivity
Desriee Asomuyide, 29, was inspired to create Little Omo, after being gifted some flashcards with very few diverse characters on them. She said she was concerned…
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Netflix ad-supported service to launch soon
Netflix is launching a new streaming option with adverts in November, introducing a less expensive offering as it fights to keep viewers. The plan will be…
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Microsoft Office’s major brand overhaul
Microsoft is making a major change to its Microsoft Office branding. After more than 30 years, Microsoft Office is being renamed “Microsoft 365” to mark the…
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Wolff Olins creates new branding for Instacart
Silicon Valley titan, Instacart, has just been given new branding thanks to British consultancy Wolff Olins, working in partnership with Instacart Creative Studio! The new identity…
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McDonald’s combats ‘fry theft’ in social campaign
McDonald’s has launched a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries Claims,’ and…
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Mobilize Leads Electric Mobility Push
The Renault Group expects its new electric mobility venture, Mobilize, to account for a significant 30% of its total turnover by 2030 – and it has…
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Brown-Forman to Purchase Diplomático Rum
Brown-Forman Corporation (NYSE:BFA, BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain).…
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Jonathan Davis Introduces Freak On A Leash
Korn frontman Jonathan Davis has announced the launch of his new pet brand, Freak On A Leash. Announcing the news on Instagram, Davis said that the…
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Au Vodka launches a brand new flavour
Au vodka brand has been “inundated with praise” after launching a new drink onto the market which completely changes colour once you add in the mixer.…
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Goodwill Introduces GoodwillFinds
Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The RealReal, second…
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