News
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Nescafé Names Zach King as First-ever Global Brand Influencer
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration…
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Fashion in the Age of AI: Smart Solutions for Better Tracking
Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the…
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Toblerone’s Campaign Breaks Free from Chocolate Clichés
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform.…
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Apple Enhances Accessibility with Vision & Hearing Tools
Apple is enhancing iOS accessibility with new features, including live captions and improved braille tools, ensuring a more inclusive experience for all users.
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Mamushka: Packaging Wrapped in Care, Rooted in Purpose
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort,…
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China’s Baidu Brings Futuristic Autonomous Taxis to Europe
Baidu’s latest expansion with PostAuto introduces autonomous robotaxis to Switzerland, marking a milestone in driverless mobility beyond China.
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Qatar Airways Introduces Groundbreaking In-Air Gaming Experience
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, ‘Gaming in the Sky’, onboard a commercial aircraft. The ground-breaking event…
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Philips and Prusa Launch ‘Fixables’ to Champion Repairable Design
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and…
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Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May…
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Gucci Turns Back the Clock: Cruise 2026 in Historic Archives
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends…
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Von Dutch Unveils a New Era, Tuned to Music Trends
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
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Doja Cat Hints at New Music in Marc Jacobs Dual Bag Campaign
Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the brand’s Pre-Fall 2025 campaign. The campaign unveils the new Dual bag collection…
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