News
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EverGrain introduces sustainable and innovative plant-based barley
Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages EverGrain, launched on 7 January 2021, is a sustainable…
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P&G announces its latest 2030 sustainability commitments
P&G’s new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet Procter & Gamble (P&G) Oral Care…
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Nike announces economic empowerment partnership
Nike’s partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike, Inc.…
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LG Display announces the world’s first Eyesafe certified TV display
LG Display and Eyesafe usher in a new era of television displays designed for human health and safety LG Display, a leading innovator of display technologies…
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5WPR announces creation of speciality division for cryptocurrency
5WPR’s new speciality focus is a formalisation of the agency’s experience representing dozens of global leaders in the cryptocurrency and blockchain sectors 5WPR, one of the…
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Jim Beam encourages beer fans to take a break from in latest campaign
The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead…
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Coors Light launches its latest campaign supporting “The Iceman”
Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans’ support Tom “The Iceman” Flores is a four-time pro-football champion and a…
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Kia unveils its new logo and global brand slogan
Kia sets new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’ during logo unveiling show Kia has revealed its new corporate logo…
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Yum China launches a new plastic reduction initiative in China
Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction and…
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Always teams up with Olympic Gymnast to support girls in sports
Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls themselves…
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IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign
IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA has…
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Pepsi champions Black-owned restaurants in latest campaign
Pepsi’s consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich history…
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