Marketing
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Barcode Announces Victor Wembanyama As Latest Brand Partner
Plant-based fitness beverage, Barcode, has announced the latest face of its brand – basketball star Victor Wembanyama. This is the athlete’s first non-shoe endorsement deal, and…
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Under Armour Showcases First Women’s Football Boots
Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women’s football boots to combat her rhythm and speed. As the FIFA Women’s World Cup…
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7-Eleven Celebrates 96th Anniversary With Free Slurpees And More
The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers can…
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Dior’s Sneakers Unveil Digital Twins and NFT Integration
Dior’s sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior has…
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Coles Supermarkets Enters Malaysia Market Through Jaya Grocer
Coles Supermarkets, the leading Australian retailer, has made its grand debut in Malaysia with Jaya Grocer. The exclusive collaboration between the two supermarket retailers will see…
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Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection
Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the next…
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Virgin Wines and WH Smith Announce Travel Partnership
Virgin Wines, an online wine retailer established by Sir Richard Branson’s Virgin Group, has announced its partnership with travel retailer, WH Smith Travel. The collaboration between…
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OMEGA Celebrates 75th Seamaster Anniversary With New Collection
OMEGA, the Swiss luxury watch brand, celebrated the 75th anniversary of its Seamaster line with a new collection – the Seamaster in Summer Blue. Based on…
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OMEGA Celebrates 75th Seamaster Anniversary With New Collection
OMEGA, the Swiss luxury watch brand, celebrated the 75th anniversary of its Seamaster line with a new collection – the Seamaster in Summer Blue. Based on…
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Compose Coffee Expands Chain to Singapore
Compose Coffee, one of South Korea’s leading and most popular coffee chains, is expanding its caffeine powers to Singapore. Coming soon to Suntec City, the number…
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JD Sports Enters Middle East Market With GMG
Sports fashion retailer JD Sports is expanding its wings to the Middle East under Dubai retailer GMG. The franchise agreement was signed not too long ago…
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St. Regis Hotels & Resorts Asia Pacific Announce Festive House of Celebration
International hotel chain St. Regis Hotels & Resorts has announced its festive House of Celebration, transpiring across its Asia Pacific branches. The celebration pays homage to…
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