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Coca-Cola to trial paper bottle prototype with online retailer in Hungary
Coca-Cola’s paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace this…
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IKEA accelerates transformation towards recycled polyester
IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the goal…
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Lay’s Kicks Off 2021 Global UEFA Champions League Campaign
Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay’s new campaign Lay’s premieres a new global campaign centred on uniting and bringing…
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Kia Motors to “Accelerate The Good” in their latest campaign
The campaign is an extension of Kia Motors “Accelerate The Good” charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief As America readies…
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IKEA launches new 2030 forest agenda for improved forest management
IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways The IKEA business has for many…
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Coca-Cola partners with BTS superstars for their latest campaign in Asia
BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add…
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Jeep unveils its latest ad campaign ‘The Middle’ with Bruce Springsteen
“The Middle” campaign marks the 10-year anniversary of the “Imported from Detroit” Big Game campaign, recognising and celebrating American ingenuity as seen through the lens of…
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Huggies features babies born on gameday in their latest ad
Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their first-ever,…
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Guinness partners Hall of Famer, Joe Montana in latest its spot
Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or “Greatest of…
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L’Oréal USA announces the creation of its Inclusive Beauty Fund
L’Oreal USA’s grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship L’Oréal USA has recently…
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