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5WPR announces creation of NFT Specialty Public Relations Practice
The specialty focus is an expansion of 5WPR’s recently announced cryptocurrency division 5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US,…
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Agua Zalva and MullenLowe SSP3 launches #ZalvaElPáramo initiative
Agua Zalva’s initiative aims to preserve one of the most important water sources in the world This World Water Day, ABInBev’s Agua Zalva and MullenLowe SSP3…
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Ralph Lauren Corporation introduces Colour on Demand
Ralph Lauren to create the world’s first scalable zero wastewater cotton dyeing system Ralph Lauren Corporation has introduced Colour on Demand, a revolutionary dyeing platform that…
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Burberry to launch virtual store in partnership with ELLE Digital Japan
Burberry has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store In Burberry’s latest venture in digital innovation, the…
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PUMA partners Luis Suárez to donate 500 footballs to youth teams
Luis Suárez donates 500 signed PUMA footballs to youth teams following his historic 500 goal landmark Global sports company PUMA has partnered with Uruguay and Atlético…
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Adidas announces a new international partnership with Peloton
Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves This…
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Dove unveils #ItsOnUs, a powerful campaign with LOLA MullenLowe
Dove and LOLA MullenLowe create #ItsOnUs, an incentive that infiltrates the casting industry and helps other brands show real beauty in their advertising Dove has infiltrated…
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5WPR partners Black PR Girl Magic to honour Women’s History Month
5WPR’s partnership brings together women leaders in PR and media to discuss the challenges and victories on their paths to success On 24 March at 3:00pm…
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Pepsi introduces its first permanent flavoured cola in five years
To support the launch of its new flavour, Pepsi has created a national TV spot featuring “Take You Dancing” by award-winning superstar Jason Derulo Pepsi is…
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Facebook and The Recycling Partnership launches its latest initiative
The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook’s Messenger experience In honour of Global Recycling Day, The Recycling…
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