General
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Kellogg exec outlines brand growth strategies
Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven strategies to…
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Apple, World’s Most Valuable Brand
With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software and…
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Amazon to begin drone deliveries this year
Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes, the…
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Bloomsbury’s Book Boom
Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit that grew…
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Ikea Norway’s ‘Baby Names Catalogue’
Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built “a name bank” with over 800…
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Jack Daniels and Coca-Cola Mix It Up
The ‘official’ mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue to…
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Burger King ‘Whopper to a Flame’ Campaign
The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released and…
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Ford to create 6,200 United States jobs
Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine models.…
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Ribena Centers New Campaign On Awkward Moments
Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink to…
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Dyson Working On Home Robots
Dyson has announced plans to create a major robotics centre at its facility at Hullavington Airfield, in Wiltshire, that will work on new types of domestic…
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Nielsen Collaborate with TikTok
Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together leaders…
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Mercedes Will Become A Pure Luxury Brand
The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,” said…
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