General

Draper James Sells Majority Shares to Consortium Brand Partners

September 11, 2023

Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its steering…
8 Types of Logos to Consider for Your Business

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There are…
Under Armour Appoints John Varvatos as Chief Design Officer

September 7, 2023

As a major step of the brand’s reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design head will…
Naomi Campbell Puts Spotlight on Pretty Little Thing Black Creatives

September 6, 2023

Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand’s collection, Campbell has collaborated…
LEGO VIP Programme Rebrands to LEGO Insiders

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The improved…
Top 15 Famous Brand Logos and Their Stories

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal amusing…
Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

September 1, 2023

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission to…
Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign

September 1, 2023

What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes? Intuity Medical, Inc., a medical technology company with the mission to…
IKEA to Open Oxford Street Store by Autumn 2024

August 30, 2023

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open by…
Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new era…
How to Pronounce Brand Names Correctly: 60 International Brands

August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages in…
Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August, the…