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Ribena Centers New Campaign On Awkward Moments
Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink to…
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Dyson Working On Home Robots
Dyson has announced plans to create a major robotics centre at its facility at Hullavington Airfield, in Wiltshire, that will work on new types of domestic…
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Nielsen Collaborate with TikTok
Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together leaders…
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Mercedes Will Become A Pure Luxury Brand
The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,” said…
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Katy Perry Takes The Reins In New Just Eat Ad
Katy Perry steps up as the new face and voice of Just Eat, taking over from Snoop Dogg and giving us a new advert to mark…
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CBD Gin Muhu Sold For Seven Figures
The gin brand Muhu, which former journalist Sally Wynter launched in late 2019 with a core sweet hibiscus flavour tipple, was quietly snapped up by American…
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Good Good Raises $20 million
Good Good, a brand of Icelandic snacks and pantry staples, has closed a $20 million Series B funding round led by SÍA, a private equity group…
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Plastic-free Chewing Gum Brand Milliways Debuts New Look
Milliways worked with design agency, Analogue, to develop a unique brand world both on and off pack, that would immerse followers in the Milliways Universe. Combining…
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50 Years of Nike and They Have “Seen It All”
Nike has developed a film for their 50th anniversary, directed by filmmaker Spike Lee and featuring more than 40 legendary and contemporary Nike athletes. Over the…
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Spotify’s Tapestry Ads for Florence + The Machine
Dance Fever is Florence + The Machine’s first album release in four years, and was created during lockdown. Whereas its title might initially conjure up disco,…
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Google unveils new Pixel Watch
The Google Pixel smartwatch has been revealed. Google’s first smartwatch combines its own Wear operating system with Fitbit health tracking. Fitbit was acquired by Google for…
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Italy’s Campari buys French Brand Picon
Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million), Campri…
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