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Twitter tests ‘notes’ feature with 2,500 word limit
Twitter is trialling a new feature allowing users to share “notes” as long as 2,500 words. The social media platform normally limits posts to 280 characters.…
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Anthology develops brand for Nicole Scherzinger
Belfast based brand agency Anthology has added Nicole Scherzinger to its list of clients. Set up by Alan Marks and Alan Beck, the company, which has…
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Renault resurrects classic ‘Papa, Nicole’ advert
Renault’s original ‘Papa, Nicole’ campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run. A 1990s phenomenon, when Renault’s “Papa and Nicole” hit screens,…
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Goat Brand Labs raises $50 million
Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them scale…
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Kellogg exec outlines brand growth strategies
Charisse Hughes, chief global brand and advanced analytics officer at the Kellogg Co., recently posted on Social K: Kellogg Company Blog, outlining three data-driven strategies to…
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Apple, World’s Most Valuable Brand
With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software and…
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Amazon to begin drone deliveries this year
Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes, the…
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Bloomsbury’s Book Boom
Bloomsbury books are still booming, with the company continuing to thrive and profits continuing to grow. It is evident that the reacquired reading habit that grew…
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Ikea Norway’s ‘Baby Names Catalogue’
Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built “a name bank” with over 800…
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Jack Daniels and Coca-Cola Mix It Up
The ‘official’ mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue to…
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Burger King ‘Whopper to a Flame’ Campaign
The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released and…
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Ford to create 6,200 United States jobs
Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine models.…
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