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Ikea Norway Life Collection
Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores,…
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Italy’s all-new car manufacturer: Aehra
Aehra is coming to the market with luxury plans for an all-electric brand. Although the Italian car manufacturer isn’t giving too much away right now, they…
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DFS Campaign: ‘What’s your thing’
DFS has released its latest campaign spotlighting everyone’s unique style, and this individuality is not just limited to humans. Created by Pablo, “The animal thingdom” explores…
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Dacia has Revamped their Identity
Renault’s Dacia has had a radical revamp with its new logo, colour and vehicle designs. The manufacturer has finally revealed how the new Dacia logo (unveiled…
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Snipfeed Reveals New Identity
Snipfeed has unveiled a new visual identity, designed by London-based Studio Nari, to coincide with the announcement of a new premium service, Snipfeed Pro. The new…
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Barneys New York is back
Barneys New York has been reinvented as a beauty brand. Parent company Authentic Brands Group (ABG) partnered with Korean-based lifestyle company Gloent Group to launch a…
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Patagonia: Fighting climate change
Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult following due…
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Innom’s new and colourful identity
Oslo-born convenience store concept Innom is now offering a mixture of goods that places it somewhere between a grocery store, kiosk and bakery, the new concept…
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SodaStream announces brand-repositioning
Following SodaStream’s digital transformation and consumer centric strategy launched three years ago, the company is tapping into its consumers’ growing interest in design, innovation, mixology, and…
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Specialized teases Globe Bikes
Specialized has teased details of the launch of a new sub-brand, focused on electric urban bikes, aptly named, Globe Bikes. A statement posted in May said…
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Kim Kardashian: SKKY Partners
SKKY Partners will focus on investing in consumer and media businesses, they said in a tweet. Kim Kardashian will serve as a co-founder and co-managing partner,…
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Mensa Brands Acquires Peanut Butter Brand
Mensa Brands, a D2C tech-led house of brands, has entered the health food category by acquiring MYFITNESS, a peanut butter brand in India. The partnership with…
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