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Cadbury Begins Powerful Brand Campaign on Simple Generosity
A little goes a long way, as proven in the latest campaign by Cadbury and the global agency of record, VCCP. The confectionery brand continues its…
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Gucci Owner Kering Buys 30% Of Valentino for €1.7 Billion
French luxury agglomerate group Kering has acquired 30% of the Italian house Valentino shares for €1.7 billion. With this binding agreement, the brand hands over full…
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11 Wild Barbie Movie Marketing Gimmicks That Are Too Powerful to Stop
From its amassed box office collection of $194.3 million to attracting more than 100 promotional partners, Barbie has become the sensation of the year. Directed by…
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Get a Glimpse of 90s Music in JC Chasez-Led Meow Mix Commercial
Fans and consumers can now say goodbye to the old Meow Mix jingle. In its place, is a new iteration featuring dancing cats and JC Chasez’s…
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Snoop Dogg Debuts First Dr. Bombay Ice Cream Collection
American rapper and actor Snoop Dogg is making a sweet entrance into the world of frozen delights, starting with Dr. Bombay Ice Cream. A global legendary…
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Infantino Names Crowe PR as Agency of Record
Leading global baby and parenting brand partners with award-winning PR and digital marketing agency for strategic media relations and social media influencer initiatives SAN DIEGO –…
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Infantino Names Crowe PR as Agency of Record
Leading global baby and parenting brand partners with award-winning PR and digital marketing agency for strategic media relations and social media influencer initiatives SAN DIEGO –…
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Green Rebel and AirAsia Partner to Serve Meat-Free In-Flight Meals
As people adopt healthier eating habits, Indonesian plant-based brand Green Rebel Foods makes meat-free meals more accessible through its partnership with AirAsia. AirAsia, Malaysia’s leading budget…
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H&M Begins Plans to Enter Brazil
Multinational fashion retailer H&M has launched plans to enter the Brazilian market in 2025, continuing its Latin American expansion to increase its presence. The brand will…
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H&M Begins Plans to Enter Brazil
Multinational fashion retailer H&M has launched plans to enter the Brazilian market in 2025, continuing its Latin American expansion to increase its presence. The brand will…
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Marks & Spencer Launch First-Ever Braille Gift Card
British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card was…
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Marks & Spencer Launch First-Ever Braille Gift Card
British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card was…
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