Marketing
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What Makes Nostalgia Marketing So Effective?
Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool…
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IKEA Brings Global Pyjama Party to China
IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record,…
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Love Cocoa: A Taste of Ethical Indulgence
Love Cocoa is a British chocolate brand committed to ethical and sustainable practices. Offering a diverse range of products, from classic bars to unique flavours, Love…
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Garmin Launches Fenix 8: Next-Gen Smartwatches with Enhanced Capabilities
Garmin’s new Fenix 8 offers advanced features, rugged design, and long battery life. Choose from AMOLED or solar-powered displays, and track your health, fitness, and activities…
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AirPods 2.0: Apple Rumoured to Launch Two New Models
Apple’s rumored new AirPods models could offer significant upgrades over their predecessors. The higher-end version might feature noise cancellation, providing a more immersive listening experience, especially…
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Dyson Expands Hair-Care Line with Innovative Styling Solutions
Dyson, the brand that redefined hair styling with technology, introduces its first hair care products. The Chitosan Pre-Style Cream and Post-Style Serum promise to deliver enhanced…
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Grand Hyatt Sets New Standard of Luxury in Kunming
Grand Hyatt Kunming redefines luxury with stunning design, impeccable service, and a prime location in the heart of China’s vibrant Spring City.
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Woof Revolutionises Dog Dental Care with the Bite n’ Brush
Woof, the award-winning pet brand behind the Pupsicle, has announced its newest product ecosystem: the Bite n’ Brush. The Bite n’ Brush is a first-of-its-kind enrichment toy…
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6 Proven Strategies for Building Emotional Loyalty
Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.
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Burt’s Bees Celebrates 40 Years with Camp Burt’s ‘84 Summer Collection
In celebration of its 40th anniversary, personal care brand Burt’s Bees has launched a retro campaign, Camp Burt’s ‘84 summer merch collection.
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Porsche Unveils Dua Lipa’s New Porsche Macan Ad
Porsche has revealed the commercial for the new all-electric Porsche Macan which was written and co-directed by global pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément…
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Kylian Mbappé Partners with Accor to Support Young Talent
Football superstar Kylian Mbappé unites with hospitality leader Accor in a long-term commitment to building a more inclusive and sustainable future.
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