Marketing

New Book Release: “Identity Marketing” Unlocks the Secret to Brand Loyalty

January 31, 2025

Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What…
Six Decadent New Treats from Häagen-Dazs® You Can’t Miss

January 28, 2025

Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in…
Level Up Your Marketing: 5 Trends to Master in 2025

January 2, 2025

The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch…
Ikea’s 99-Cent Luxury Bag Taking Over Oxford Street

December 26, 2024

Forget Birkin; embrace the FRAKTA! IKEA’s “Hus of FRAKTA” pops up on Oxford Street pays homage to the iconic blue bag (probably the only one you…
PetSmart Launches Streaming Experience for Cats and Dogs to End Holiday Pet Blues

December 17, 2024

Introducing ‘Home for the Pawlidays’ videos, a unique streaming experience created by PetSmart to cheer pets up when their pet parents cannot be nearby. These videos,…
LOVED01, John Legend’s Inclusive Personal Care Line, Debuts on QVC

November 8, 2024

QVC®, a world leader in live shoppable entertainment, announced the launch of award-winning singer-songwriter, entrepreneur and activist John Legend’s Loved01.
A Touch of Aesop in Suzhou’s Timeless Charm

October 18, 2024

Aesop, the Australian luxury skin, hair and body care brand, has opened its first-ever shop in Suzhou, Jiangsu. Aesop’s Shenzhen store is a futuristic ode to…
Topgolf Shop: Your One-Stop Shop for Beginner Golfers

October 4, 2024

Topgolf and Topgolf Callaway Brands Corp have launched the golf equipment website, Topgolf Shop, geared toward providing beginners and off-course players with a simple way to purchase entry-level…
Salinda Resort Phu Quoc Island Redefines Luxury Love Getaways

October 1, 2024

Salinda Resort Phu Quoc Island in Vietnam is more than just a tropical escape—it’s a romantic sanctuary. Nestled amidst serene surroundings, this boutique resort is known…
Lumistella to Light Up the UK with Elf on the Shelf®

September 26, 2024

The Lumistella Company, home to the world’s greatest Christmas brands, will unveil an exciting expansion of holiday experiences across the UK at this year’s Brand Licensing…
Top 7 Beetlejuice Collaborations You Can’t Miss

September 20, 2024

What is your favourite Beetlejuice collaboration? Here, we pick the top 7 Beetlejuice collaborations for the ultimate spooky season experience.
How Hookle’s AI is Revolutionising Social Media for Micro-Business Owners

September 19, 2024

Hookle, a pioneer in innovative social media AI solutions, has introduced a comprehensive AI-driven social media app designed to simplify and democratise marketing for micro businesses.