Sport
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US Olympic Committee Sues PRIME for Trademark Infringement
The US Olympic and Paralympic Committee (USOPC) is suing Logan Paul and KSI’s PRIME energy drinks brand for trademark infringement. The allegation claims that PRIME is…
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Dior Appoints Lewis Hamilton as Brand Ambassador and Guest Designer
Dior introduces Lewis Hamilton as both brand ambassador and guest designer, showcasing a visionary capsule collection that merges streetwear aesthetics with sustainable materials and high-performance elements…
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LVMH Debuts Eco-Friendly Medal Bearer Outfits for Olympics
Luxury giant LVMH has revealed eco-friendly outfits for Olympic medal bearers and promised a stunning Dior show for the Paris 2024 opening ceremony. Discover the blend…
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Lululemon Reveals Team Canada New Look For Paris 2024 Olympic
Lululemon, an activewear based in Vancouver, has revealed the summer athlete kit for Team Canada participating in the Paris 2024 Olympic and Paralympic Games. This occasion…
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Introducing Wyn Beauty: Serena Williams Tennis-Inspired Beauty Line
The prominent tennis player Serena Williams has ventured into the beauty industry with the launch of her makeup line, Wyn Beauty. Williams, known for her bold…
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Reebok Instapump Fury 94 Celebrates 30 Years with Metallic ‘Brass’ Edition
The Reebok Instapump Fury 94 ‘Brass’ edition, drenched in metallics, marks a celebratory milestone for the iconic sneaker model as it commemorates its 30th anniversary.
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Eye of the Champion: Roger Federer Launches Exclusive Eyewear Collection
Tennis icon Roger Federer has unveiled his first ever eyewear line in collaboration with Oliver Peoples, following his exclusive licensing agreement with eyewear manufacturer EssilorLuxottica in…
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Decathlon Rebrands Globally: New Logo, Stores & Business Model
Decathlon has revealed a comprehensive global rebranding initiative that includes revamping its store experience, logo, and business model. The sporting giant announced its adoption of what…
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