Sport

Movember Invest £4.2M in UK Sports for Mental Health

April 9, 2025

The foundations of major football clubs, such as Manchester City’s City in the Community, Tottenham Hotspur Foundation, and Crystal Palace’s Palace for Life Foundation, are joining…
Skechers Announces Isco Alarcón as New Ambassador

February 21, 2025

Skechers has expanded its sports partnerships by signing Isco Alarcón, the prominent Real Betis Balompié player. Joining the Skechers team, Isco Alarcón is immediately showcasing their…
New Era Cap Reveals Super Bowl LIX Champions Collection Celebrating the Philadelphia Eagles

February 11, 2025

New Era Cap LLC, the international sports and lifestyle brand and official sideline cap for the National Football League, has unveiled its Super Bowl LIX Champions…
Wilson Debuts First Tennis Shoe Exclusively for Women

February 3, 2025

Calling all female tennis players! Wilson has answered the call for a high-performance tennis shoe designed specifically for you. The Intrigue combines innovative technology with a…
Satou Sabally Joins Adidas Basketball Family

January 28, 2025

Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
Reebok Diversifies with Expansion into Golf

January 20, 2025

Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market.…
Beyond the Gym: Apple Fitness+ Expands with Pickleball

January 6, 2025

Level up your fitness with Apple Fitness+’s latest update. New pickleball workouts, a progressive strength program, and artist spotlights are now available. Get ready to sweat!
Get Toasted: New Trophy Steals the Show at Pop-Tart Bowl

December 27, 2024

The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The…
Puma Takes the Court with Global Basketball Debut

October 22, 2024

Lace up and dominate the court with Puma, with Puma new high-performance basketball shoes are designed to elevate your game and help you reach new heights.…
Les Mills and Adidas Stage ‘Fitness Rave’ in Berlin for Next-Gen Athletes

October 22, 2024

LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend. LES…
Asics Revolutionises Athlete Performance with Custom Insoles

August 5, 2024

Paris is undeniably the world’s sporting epicentre this summer, with Olympic events across the city. Amidst this global spectacle, Japanese sports giant Asics has made its…
LVMH Masterful Blend of Luxury and Sport at the Olympics

July 31, 2024

LVMH’s orchestration of a fashion extravaganza at the Paris Olympics marks a pivotal moment in the convergence of luxury and sports. By transforming the global stage…