Branding

Step into the World of Toy Story with the Adidas Samba “Woody”

January 6, 2025

Get ready for a rootin’ tootin’ good time! Adidas teams up with Toy Story once again, this time dressing the classic Samba in a tribute to…
BMW’s Customer-Centric Campaigns Reinforce Brand Identity: GlobalData

January 3, 2025

BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This approach is aimed at making the audience feel…
Louis Vuitton Revives Iconic Murakami Collection with Zendaya

January 2, 2025

Louis Vuitton and Takashi Murakami reunite! Discover the vibrant re-edition collection, featuring iconic bags, shoes, and accessories. Zendaya stars in a playful campaign celebrating 20 years…
Level Up Your Marketing: 5 Trends to Master in 2025

January 2, 2025

The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch…
Top 8 Winter Sneakers That Are Both Fashionable & Functional

December 27, 2024

Say goodbye to soggy socks and hello to confident strides. This curated list features the best winter sneakers for women, offering exceptional comfort, style, and protection…
Ikea’s 99-Cent Luxury Bag Taking Over Oxford Street

December 26, 2024

Forget Birkin; embrace the FRAKTA! IKEA’s “Hus of FRAKTA” pops up on Oxford Street pays homage to the iconic blue bag (probably the only one you…
Rabea “Pulls the Trigger’’ on Mobile Gaming Influencer Campaign with Limited-Edition Mug

December 24, 2024

Rabea, a heritage Saudi Arabian tea brand, unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture of tea drinking: the…
Lauren McDavid Unveils Exclusive Fanwear Line

December 23, 2024

From the mind of Lauren McDavid, Sports Club Atelier redefines fanwear. This limited-edition collection, featuring the Edmonton Oilers, offers a unique blend of high fashion and…
Etihad Opens New African Gateway in Nairobi

December 19, 2024

Etihad Airways, the national airline of the United Arab Emirates, is thrilled to announce the launch of its new service to Nairobi, Kenya. This exciting development…
“Prepped” by Robot Food: Revolutionising the Canned Food Experience

December 19, 2024

Robot Food has revolutionised the tinned food category with Prepped, a groundbreaking concept born from their Project Disrupt initiative. Prepped designed to revitalise canned fruits and…
Karl Lagerfeld Set to Return to Pitti Uomo This January

December 17, 2024

The esteemed House of Karl Lagerfeld is poised to make a significant return to Pitti Uomo, the premier international menswear trade show, in January. This highly…
PetSmart Launches Streaming Experience for Cats and Dogs to End Holiday Pet Blues

December 17, 2024

Introducing ‘Home for the Pawlidays’ videos, a unique streaming experience created by PetSmart to cheer pets up when their pet parents cannot be nearby. These videos,…