Branding
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Billie Eilish Says “Your Turn” to Embrace Your Scent
Billie Eilish’s ‘Your Turn’ has arrived. A captivating blend of sandalwood, ginger, and peach, this new fragrance is as unique and individual as Billie herself.
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Jin of BTS Champions Self-Love in Alo Yoga’s Latest Campaign
BTS’s Jin isn’t just a global music icon; he’s also a powerful voice for self-love and acceptance. In his first campaign as Alo Yoga Global Ambassador,…
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Kate Moss and ATEEZ’s Seonghwa Front New Isabel Marant Campaign
Isabel Marant’s Spring/Summer 2025 campaign has just been unveiled, and it features Kate Moss, a face intimately connected to the brand’s DNA. Moss, described as a…
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Love, GODIVA: Say it with Chocolate This Valentine’s Day
GODIVA, a global leader in premium chocolate, has revealed its 2025 Valentine’s Day Collection as part of its Love, GODIVA campaign. Each masterfully crafted piece embodies…
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New Book Release: “Identity Marketing” Unlocks the Secret to Brand Loyalty
Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What…
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Recreate Van Gogh’s Sunflowers Masterpiece with LEGO Bricks
LEGO has unveiled a dazzling new set: Vincent van Gogh’s Sunflowers reimagined in LEGO bricks! Now, you can build your own version of this iconic masterpiece.…
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Rosé Stars in Skims Valentine’s Day 2025 Campaign
K-Pop sensation Rosé is the face of Skims’ romantic new Valentine’s Day campaign. The singer stuns in the brand’s latest collection of loungewear, lingerie, and sleepwear,…
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Satou Sabally Joins Adidas Basketball Family
Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
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Six Decadent New Treats from Häagen-Dazs® You Can’t Miss
Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in…
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7 Luxury Brands Celebrate the Year of Snake
The Year of the Snake holds deep cultural significance in many Asian societies. Explore how luxury brands are paying homage to this tradition with captivating fashion…
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Hindustan Unilever Acquires Premium Beauty Brand Minimalist
Hindustan Unilever Limited (HUL) acquires Minimalist, a premium actives-led beauty brand, boosting its Beauty & Wellbeing portfolio to tap into evolving, high-growth demand spaces.
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Adidas Partners with Mercedes-AMG Petronas in Formula 1
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance…
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