Branding

Sleep Legends Panda in Exclusive Partnership With DreamWorks for Kung Fu Panda 4

March 13, 2024

Panda and DreamWorks join forces, the award-winning home and sleep brand announces their legendary collaboration to celebrate the release of Kung Fu Panda 4.
HUGO BOSS Goes Bold with HUGO BLUE: A New Look for Gen Z

March 11, 2024

HUGO BOSS has launched a global campaign for its denim line, HUGO BLUE, aimed at a young target group, particularly Generation Z.
Pokémon Day 2024 Recap: All You Need to Know about the New Releases

March 3, 2024

2024 Pokémon Presents broadcast aired on 27 February, unveiled a glimpse into a whole new era of Pokémon. The livestream was hosted by CEO, Tsunekazu Ishihara.
OMRON Releases Eye-Opening Short Film to Educate on Heart Health

March 1, 2024

OMRON Healthcare united an AFib patient, a renowned cardiologist, and a composer who uses musical notes to illustrate what AFib is doing to the patient’s heart…
Asics MetaSpeed: Your Ultimate Companion for Breaking Personal Best

February 29, 2024

The latest METASPEED™ Sky Paris and Edge Paris running shoes from Asics assure to optimize both comfort and performance. People who hit the pavement usually seek…
How to Master Visual Rhetoric in the Digital Era

February 29, 2024

Visual rhetoric refers to the strategic use of visual elements, such as images, graphics, and design, to communicate a message or persuade an audience.
Chipotle Celebrates This Year’s Leap Day with Free Guacamole

February 27, 2024

In honour of the leap year, Chipotle is marking February’s additional day by providing complimentary guacamole to its fans.
Top 8 Companies Leading The Way With Sustainable Packaging Solutions

February 26, 2024

In recent years, the global conversation surrounding sustainability has grown increasingly urgent as the need for responsible environmental stewardship becomes ever more apparent. One area where…
Introducing Cécred, Beyoncé’s New Exclusive Hair Care Line

February 21, 2024

On February 7, Beyoncé took to her official Instagram account to formally announce the debut of her hair care line, Cécred. She shared a preview of the…
Out of the Old, Comes the New: Lyle’s Golden Syrup Rebrands for Modern Age

February 21, 2024

Lyle’s Golden Syrup, a longstanding presence in British kitchens for over 150 years, recently rebranded its logo to refresh its appeal to contemporary shoppers.
How to Craft a Brand Story That Generates Profit

February 20, 2024

Consider brand storytelling a guiding compass for your marketing strategy; the outcome will be a brand that generates profits and resonates with your audience.
It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements

February 19, 2024

As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.