Branding

Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom

May 3, 2024

Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences.
Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

May 2, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup chairs…
Introducing Bettergoods by Walmart, Trendy Eats at Everyday Prices

May 1, 2024

Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.
Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft’s Azure OpenAI Service’s generative AI…
Flying High: Bombardier Reveals Bold New Brand Identity

April 26, 2024

Bombardier has revealed a new brand identity anchored by the evolution of the company’s logo, which is committed to making the best business jets worldwide.
A Look Inside Maison Diptyque: The Brand’s Largest Concept Store

April 25, 2024

Diptyque has unveiled a new expansive retail concept store called Maison Diptyque in Paris, showcasing the entire range of products from the brand.
American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know

April 24, 2024

American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward to…
JD Sports to Acquire US Brand Hibbett in £899M Deal

April 24, 2024

The UK’s biggest sportswear retailer, JD Sports Fashion, has agreed to acquire American athletic fashion retailer Hibbett Inc. for approximately $1.08 billion (£899 million).
TikTok Launches Luxury Pre-Owned Category in the UK & US

April 23, 2024

Exploring Luxury Within Reach: TikTok Shop’s New Preowned Luxury Section TikTok Shop has recently introduced a Preowned Luxury section in both the UK and US markets.…
Haute Couture Architecture: Dior Unveils a New Flagship in Geneva

April 22, 2024

Luxury fashion house Dior has unveiled a breathtaking new flagship boutique in Geneva, Switzerland, designed by renowned architect Christian de Portzamparc.
Morphy Richards Announces Brand Strategy Upgrade and New Innovations

April 18, 2024

Morphy Richards, the British brand synonymous with innovative products, has refined its brand strategy, encapsulated in the fresh slogan, ‘Smart Ideas for Your Life.’
OREO Unveils ‘Trust The Twist’, A New Creative Campaign

April 17, 2024

OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, ‘Trust The Twist’. The iconic cookie brand reveals its latest creative,…