Branding

Burt’s Bees Celebrates 40 Years with Camp Burt’s ‘84 Summer Collection

July 31, 2024

In celebration of its 40th anniversary, personal care brand Burt’s Bees has launched a retro campaign, Camp Burt’s ‘84 summer merch collection.
Digital Domain to Boost Hong Kong’s Creative Industry with US$26M R&D Centre

July 26, 2024

Digital Domain, the visual effects powerhouse behind Marvel blockbusters, is investing in Hong Kong’s tech sector by establishing a new research and development (R&D) centre at…
Kylian Mbappé Partners with Accor to Support Young Talent

July 22, 2024

Football superstar Kylian Mbappé unites with hospitality leader Accor in a long-term commitment to building a more inclusive and sustainable future.
Bruce Mau Design Rebrands The National Ballet of Canada After 20 Years

July 19, 2024

Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The National Ballet of Canada, marking the nearly…
Ray-Ban Maker EssilorLuxottica to Buy Supreme for $1.5 Billion

July 18, 2024

French-Italian eyewear giant EssilorLuxottica has strategically agreed to buy streetwear label Supreme from VF Corp. for US$1.5 billion in cash. This significant move adds the coveted…
Spritzer: A Malaysian Success Story

July 17, 2024

This is the success story of Spritzer, a Malaysian brand that has demonstrated a remarkable journey. Spritzer surged to the forefront of the Malaysian bottled water…
Wendy’s Expands Global Footprint with New European Market Entry

July 16, 2024

Wendy’s, the iconic global quick-service restaurant brand based in the United States, has announced the signing of two new development agreements with franchisees in the Republic…
Chinese BYD to Build $1bln Electric Vehicle Factory in Turkey

July 15, 2024

BYD has agreed to a $1bn (£780m) deal to set up a manufacturing plant in Turkey. The new plant will be able to produce up to…
Mark Wahlberg’s Brand Municipal Makes Retail Debut

July 11, 2024

Mark Wahlberg celebrated the grand opening of his clothing brand Municipal’s first permanent store in the centre of West Hollywood’s Design District, marking a milestone for…
Vans “Always Out There” Campaign: Celebrates the Next Generation of Skateboarders

July 10, 2024

Vans’ “Always Out There” collection reimagines Y2K fashion with a modern twist. Featuring the Upland, Hylane, and Mixxa sneakers, this collection blends nostalgic design with contemporary…
65 Years of Barbie: Design Museum Celebrates a Cultural Phenomenon

July 9, 2024

Step into the captivating world of Barbie at the Design Museum’s latest exhibition. Discover over six decades of iconic fashion, design evolution, and cultural impact. From…
BTS’s Jin Named First Global Ambassador for French Jeweller FRED

July 8, 2024

In a move that’s bound to spark a social media frenzy, French high-jewellery brand FRED has tapped the talents of global K-Pop superstar Kim Seok-jin, better…