Branding
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MUJI and Reebok Debut Ultra-Minimalist Sneaker
Japanese lifestyle brand MUJI has teamed up with Reebok to create an innovative minimalist sneaker. The collection is inspired by Reebok’s classic Club C 85 silhouette,…
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Sharpie® Fuels the Artistic Fire at Art Battle Los Angeles
Sharpie® is sponsoring Art Battle® at a flagship Los Angeles event. This creativity-fuelled evening will feature three rounds of live art competition. Armed with an arsenal of…
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Canadian Retail Powerhouse Eyes 7-Eleven with £29.2bn Bid
In a deal that could become Canada’s largest foreign acquisition, convenience store giant Alimentation Couche-Tard (ACT) has made a $38 billion (£29.2 billion) bid for 7-Eleven.
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Dyson Expands Hair-Care Line with Innovative Styling Solutions
Dyson, the brand that redefined hair styling with technology, introduces its first hair care products. The Chitosan Pre-Style Cream and Post-Style Serum promise to deliver enhanced…
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Petcare Leader Hartz & Cutwater Confess the Biggest Secrets of Pet Owners in a New Campaign
To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and…
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Marriott International Celebrates 9,000 Properties with St. Regis Longboat Key Resort Grand Opening
Marriott International has proudly unveiled its 9,000th property, a beacon of luxury and exclusivity, with the grand opening of The St. Regis Longboat Key Resort.
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Baojing Golden Tea: Elevating Packaging Through Cultural Immersion
Pica has unveiled a regional public brand strategy for Baojing Golden Tea, marking the most significant upgrade in the tea’s history. This strategic move is set…
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Revolt London’s Fresh Rebranding to Ovarian Cancer Action
Ovarian Cancer Action (OCA) is the UK’s leading ovarian cancer research charity, focusing on early detection, prevention, and treatment to ensure that every woman survives.
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Woof Revolutionises Dog Dental Care with the Bite n’ Brush
Woof, the award-winning pet brand behind the Pupsicle, has announced its newest product ecosystem: the Bite n’ Brush. The Bite n’ Brush is a first-of-its-kind enrichment toy…
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Jin of BTS Named New Global Brand Ambassador for Gucci
Gucci has named South Korean singer and songwriter Kim Seok-jin, well-known as Jin, from the supergroup BTS, as its new Global Brand Ambassador. Can Jin’s star power…
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6 Proven Strategies for Building Emotional Loyalty
Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.
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Rotiboy: Baking a World of Happiness
Rotiboy, a name synonymous with delectable buns and irresistible aromas, has carved out a unique niche in the world of bakery delights. Known for its signature…
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