Branding

Huda Beauty Considers Selling Kayali to Acquire Minority Stake

September 18, 2024

Huda Beauty is considering selling a part or all of its perfume line Kayali to fund the buyout of TSG Consumer Partners’ minority stake.
Cartier Named Stray Kids’ Hyunjin as New Brand Ambassador

September 16, 2024

A perfect match of artistry and elegance, Stray Kids’ Hyunjin and Cartier have joined forces to create a partnership that is sure to captivate audiences worldwide.
Commbi: Insoles That Fit Your Life

September 16, 2024

In a market flooded with generic footwear options, Commbi is carving a niche by introducing a new concept: interchangeable insoles. Launched in 2024, the brand offers…
Old Navy 30th Anniversary: A Blast from the Past

September 12, 2024

The ’94 Reissue collection from Old Navy is a timeless capsule of ’90s nostalgia. Featuring iconic styles like baby tees, baggy jeans, and tracksuits, this collection…
What Makes Nostalgia Marketing So Effective?

September 12, 2024

Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool…
IKEA Brings Global Pyjama Party to China

September 9, 2024

IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record,…
A Peek at Coach Fall Campaign “Unlock Your Courage”

September 6, 2024

Coach has launched “Unlock Your Courage,” a new fall campaign starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji…
Love Cocoa: A Taste of Ethical Indulgence

September 4, 2024

Love Cocoa is a British chocolate brand committed to ethical and sustainable practices. Offering a diverse range of products, from classic bars to unique flavours, Love…
Brick by Brick: LEGO Sustainability Revolution

September 2, 2024

The LEGO Group has recognised the need for sustainable practices and has taken significant steps to reduce its environmental footprint. In recent years, the company has…
Mentholatum® Celebrates 135 Years: A Legacy of Innovation & Wellness

August 30, 2024

Mentholatum® proudly celebrates its 135th anniversary, highlighting its enduring commitment to health and wellness with exciting new product launches that showcase ongoing innovation.
What is the Future for Ted Baker After Closing Its Last 31 Stores in the UK and Ireland?

August 29, 2024

What lies ahead for Ted Baker after closing its last 31 stores in the UK and Ireland? Everything you need to know.
Yakult Unveils New Yakult Plus Peach Drink

August 28, 2024

Yakult has announced a new addition to its range of fermented milk drinks: Yakult Plus Peach, which will be on sale from September 1, 2024.