Branding
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Satou Sabally Joins Adidas Basketball Family
Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
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Six Decadent New Treats from Häagen-Dazs® You Can’t Miss
Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in…
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7 Luxury Brands Celebrate the Year of Snake
The Year of the Snake holds deep cultural significance in many Asian societies. Explore how luxury brands are paying homage to this tradition with captivating fashion…
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Hindustan Unilever Acquires Premium Beauty Brand Minimalist
Hindustan Unilever Limited (HUL) acquires Minimalist, a premium actives-led beauty brand, boosting its Beauty & Wellbeing portfolio to tap into evolving, high-growth demand spaces.
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Adidas Partners with Mercedes-AMG Petronas in Formula 1
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance…
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Jacquemus Back in Paris, Powered by Apple
Jacquemus is shaking up the fashion world with a bold new approach to runway photography. In collaboration with Apple, the brand will capture its Fall 2025…
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Dr. Martens Celebrates Lunar New Year with a Slithery Snake Collection
Celebrate the Year of the Snake with the Dr. Martens Lunar New Year 2025 collection. This limited-edition drop features iconic footwear and accessories adorned with snake-inspired…
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Louis Vuitton Unveils SS25 Campaign with Saoirse Ronan and Lisa
Louis Vuitton unveils a captivating new campaign for its Spring/Summer 2025 collection, featuring the iconic duo of Saoirse Ronan and Lisa. Photographed by Steven Meisel, the…
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WHP Global Completes Acquisition of VERA WANG’s Iconic Brand
WHP Global, a leading brand management firm based in New York, has announced the successful acquisition of the intellectual property (IP) of the iconic VERA WANG…
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80% of Retailers to Expand AI Use in 2025, Honeywell Research Finds
In a recent AI-focused research initiative involving major U.S. retailers and holiday shoppers, Honeywell discovered a growing trend of AI adoption. Retailers are increasingly turning to…
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Travel in Style: Casetify Expands with Customisable Luggage
Casetify, known for its stylish phone cases, expands into travel with customisable luggage. Express yourself on every journey with impact-resistant designs and premium features.
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Kendall Jenner Reimagines Vintage Sportswear with Adanola
Supermodel Kendall Jenner is the new face of Adanola’s January 2025 campaign, showcasing a collection of stylish and comfortable activewear pieces perfect for both the gym…
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