Branding
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Old Navy announces sustainability commitments and its latest initiative
Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023 Old Navy has announced the elimination of plastic shopping…
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Wrangler unveils its global sustainability platform, ‘WeCare Wrangler’
The platform reaffirms the Wrangler brand’s commitment to sustainability and coincides with the launch of a new eco-friendly green jean offering Wrangler, a global icon in…
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Ralph Lauren unveils the Team USA Closing Ceremony Parade Uniform
Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection Ralph Lauren has unveiled the Team USA Closing Ceremony Parade…
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TOUS and LOLA MullenLowe unveils its latest film for Mother’s Day
LOLA MullenLowe’s latest film for TOUS pays tribute to the vulnerability and joys of motherhood TOUS, the Spanish jewellery and accessories brand, leader in the affordable…
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Procter & Gamble and Major League Soccer announces partnership
P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League Soccer…
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Victoria’s Secret unveils its latest Mother’s Day campaign
Victoria’s Secret’s campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother’s Day, Victoria’s Secret unveils its latest campaign celebrating mothers…
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BIC Inc. launches its first full range eco-friendly stationery line
As a testament to BIC’s sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic BIC, a brand specialising in…
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Pet Food Express launches “Kitten Season” awareness campaign
The Pet Food Express campaign encourages the public to ADOPT – FOSTER – DONATE to give 1,000’s of kittens a break and lessen the strain on…
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Nestlé to help protect and restore forest landscapes in Southeast Asia
The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar Nestlé has announced its support for…
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IKEA appoints Linus Karlsson as its Chief Creative Officer
Linus Karlsson’s main assignment will be to set the creative direction for IKEA Range and Marketing & Communication which includes creatively leading and inspiring the many…
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Teva launches TevaForever recycling programme with TerraCycle
Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international recycling…
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Skullcandy launches “Sound Without Boundaries” campaign
Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in stereo…
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