Branding
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Renault challenges the codes of after-sales communications
With its new signature “Long life for cars to live”, Renault reaffirm the raison d’être of its after-sales service: make your car live longer Today, over-consumption…
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Lay’s RePlay gives chip packs an extraordinary second life
PepsiCo’s Lay’s RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag of…
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P&G announces acceleration of its commitment to #ChooseEqual
P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work and…
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Budweiser partners Bill Pullman in their latest Independence Day ad
To celebrate Fourth of July, Budweiser again joins White House efforts to say “America, you can officially grab a beer on us” Independence Day has always…
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Carl’s Jr. and Hardee’s partners Charlotte Mckinney to launch first NFT
The partnership with Mckinney signals Carl’s Jr.’s final goodbye to a more risqué advertising past as they continue to focus on impossible-to-ignore culinary innovations Carl’s Jr.…
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The LEGO Group reveals first prototype brick made from recycled plastic
LEGO Group’s new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled a…
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Hershey’s salutes and embraces the resilience of children across India
Lowe Lintas Mumbai shares the resilience of children across India who have patiently waited for Covid-19 lockdowns to end with some help of Hershey’s Hershey’s has…
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Puma commits to protecting forests in partnership with NGO Canopy
By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the world’s…
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Tide partners with NASA to design first laundry detergent for space
Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space Act…
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AXE and LOLA MullenLowe hijacks football with the Pride flag
AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field Earlier this week UEFA made headlines when…
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Nike articulates a new vision for global football in new campaign
Nike’s film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike’s film,…
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Miller Lite announces the launch of its latest initiative, “Open & Proud”
Miller Lite is setting a goal to impact bars across the country through inclusivity training, town halls, and a US$250K donation to Equality Federation Miller Lite…
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