Branding
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MSC World America to Debut with Drew Barrymore as Godmother
MSC Cruises, the world’s third-largest cruise line, has announced that Drew Barrymore will be the Godmother of its newest U.S. flagship, MSC World America.
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When Crocs Met Haribo, It Was a Gummy Dream Come True
Imagine your favourite squishy, colourful candies translated into wearable art. That’s the essence of the collaboration between Crocs and the gummy candy giants Haribo. It’s a…
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Louis Vuitton x Pat McGrath The Dawn of a Luxury Beauty Era
La Beauté Louis Vuitton is a new chapter for the brand, combining craftsmanship, creativity, and innovation. Led by Pat McGrath, it redefines luxury beauty, honoring individuality…
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Polaroid Now & Now+ Generation 3 Redefine Instant Photography
Polaroid has unveiled its latest generation of instant cameras, the Polaroid Now & Now+ Generation 3, introducing a host of modern features that promise enhanced image…
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Balmain Introduces Luminous New Fragrance, Blanc Galaxie
Balmain’s legacy has always been intertwined with scent. With the launch of Blanc Galaxie, the brand continues its storied tradition, adding a modern twist to its…
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Inside Casa Loewe Shanghai: Loewe’s Largest Flagship Store in Asia
Spanish luxury fashion house Loewe has unveiled its largest flagship store in Asia, Casa Loewe Shanghai, in the city’s Jing’an district. The store spans approximately 695…
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Lululemon Taps Lewis Hamilton as Global Ambassador
Lewis Hamilton, the seven-time Formula 1 World Champion, is now a Lululemon ambassador. It’s a pairing that might raise eyebrows, a racing icon joining forces with…
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Bring Magic Home: Target’s New Disney & Marvel Pillowfort
Target is making bedtime magical with new Disney and Marvel collections by Pillowfort. Featuring over 50 items, these collections blend beloved characters with Pillowfort’s signature design,…
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Why Meghan Markle Changed Her Brand? Everything You Need to Know
Meghan Markle has announced a significant shift in her entrepreneurial endeavours, rebranding her lifestyle brand from “American Riviera Orchard” to “As Ever.” Everything you need to…
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Skechers Announces Isco Alarcón as New Ambassador
Skechers has expanded its sports partnerships by signing Isco Alarcón, the prominent Real Betis Balompié player. Joining the Skechers team, Isco Alarcón is immediately showcasing their…
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Renault Commits to Global Road Safety with UN.patent Initiative
Renault has launched UN.patent, sharing its EV safety tech with the world. Starting with “Fireman Access,” a device that helps firefighters quickly extinguish EV battery fires, Renault…
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Meow-gical Marketing: Hartz’s Influencer-Driven Valentine’s Campaign
Discover how Hartz & Cutwater captured cat lovers’ hearts (and stomachs) this Valentine’s Day with their #BeMyMainSqueezeUp, an influencer-led Delectables campaign.
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