Branding
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TUMI Marks 50 Years with Exclusive Gold Anniversary Collection
Redefining luxury, TUMI’s 50th Anniversary Bullion Gold Collection is an ultra-limited release designed for collectors and innovators alike. Crafted in aircraft-grade aluminum, each numbered piece is…
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Chipotle Partners with Alsea to Launch First Restaurants in Mexico
In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe.…
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Chanel Taps Kendrick Lamar for Spring 2025 Eyewear Campaign
Kendrick Lamar steps into the world of Chanel, fronting the Spring 2025 eyewear campaign. Blending luxury with cultural storytelling, this collaboration signals a new era of…
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YSL Beauty Paints Macy’s Flower Show with the Art of Flowers
YSL Beauty has unveiled its exclusive ART OF FLOWERS showcase in partnership with the 50th Macy’s Flower Show® at the Herald Square flagship in New York…
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Vivo Tackles Smartphone Addiction with Creative Campaign
Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent cultural issues: our toxic attachment to smartphones. Set…
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Timeless Resort Style by St. Regis Hotels and Staud Collaboration
Staud and St. Regis Hotels & Resorts unveil an exclusive resort capsule collection, seamlessly blending effortless style and refined luxury to elevate the art of travel.
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Krispy Kreme x Primark: A Deliciously Stylish Collection
Sweet meets stylish in the Krispy Kreme x Primark collaboration, offering playful T-shirts, pyjamas, sliders, and accessories for a unique wardrobe upgrade.
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Louis Vuitton Brings Edible Egg Bag to UK for Easter
Louis Vuitton has turned its iconic ‘Egg’ bag into a chocolate Easter egg for the UK! Part of a luxury Easter collection, this surprising edible creation…
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Inside Mami Wata’s Campaign: An Exploration of Humour in Ads
Step into the world of Mami Wata’s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition & sunscreen.
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Monica Rich Kosann x Peanuts Fine Jewellery Collection
Fine jeweller Monica Rich Kosann has partnered with Charles M. Schulz’s Peanuts® to create a collection of friendship bracelets inspired by the beloved comic strip. Featuring…
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Purpose-Driven Branding: Can Values Truly Drive Brand Loyalty?
In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking…
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Brand Backlash: 5 Rebrands That Sparked Internet Outrage
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
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