Branding

Mulberry and Paul Smith Collaborate for Exclusive Antony Collection

August 31, 2023

Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the classic Mulberry…
PUMA All Set for Creative Fusion With African Brand LemLem

August 31, 2023

It’s time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede’s LemLem. This potential shift to a creative fusion will…
IKEA to Open Oxford Street Store by Autumn 2024

August 30, 2023

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open by…
Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new era…
Tesco Switches to Clear Milk Bottle Cap to Assist Recycling

August 29, 2023

Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled out…
Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August, the…
French Connection Reveals New Store at Designer Outlet York

August 25, 2023

Home to clothing, accessories, and decor, design-led French Connection has made a promising step toward expansion. The brand has announced the opening of its outlet in…
New Amazon Books Global Campaign Inspires Reader to Read More

August 25, 2023

While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5 London.…
Allbirds New Courier Trainer Is a Vintage Trainer-Inspired Silhouette

August 24, 2023

Holding the promise of sustainability, Allbirds introduces its new trainer series, the Courier Trainer. Infusing simplicity and comfort in a single product, the brand designs vintage sneakers in…
Income Insurance Moves Into Music With the Launch of a Heart-Wrenching Rock Anthem ‘Fallin’ Apart’

August 24, 2023

Singapore, 22 August 2023 – Income Insurance has released ‘Fallin’ Apart’, a brand new single and music video commissioned from a famous 2000’s rock band The Calling,…
JD Sports to Take Complete Ownership of Poland’s MIG

August 23, 2023

JD Sports, the leading sports fashion retailer, disclosed that it will acquire the remaining 40% share in Marketing Investment Group (MIG). Consequently, this makes it the…
Elephant Atta and krow Group Release Touching Family-Centred Campaign

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed by…