Branding

Little Mistress Is Now in the Hands of Poeticgem Group

September 26, 2023

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little Mistress. Poeticgem…
airasia Digital Rebrands to MOVE Digital, Travel App Follows Suit

September 25, 2023

Malaysian low-cost airline airasia has recently announced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. According to an official statement, the…
Colour Psychology and What Brand Logo Colours Mean

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours, colour…
Superdry: Don’t Call It a Comeback – Retro Jackets Are Here to Stay

September 25, 2023

Over the years functional and fashion-forward outerwear have formed the backbone of some of Superdry’s truly iconic jackets. It’s not just the retro styles that have…
Dune London Collaborates With Jermaine Jenas on Footwear Edit

September 22, 2023

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men’s footwear collection. Launched on September 19, the capsule edit integrates a premium…
RIMOWA x Tiffany & Co. Launch Diamond-Inspired Collection

September 22, 2023

Where luxury meets style and timelessness, RIMOWA x Tiffany & Co. have teamed up for a limited-edition capsule collection. The daring, diamond-inspired travel pieces made of…
Hyundai Motor Group Takes Over New York City to Support 2030 World Expo Bid

September 21, 2023

Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030 World…
Snapchat Logo: History, Meaning, and Evolution

September 21, 2023

Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person behind…
Alpro Brand Refresh Focuses on Flavour and Fun

September 20, 2023

Home to plant-based products worldwide, Alpro has launched a massive brand refresh to cement its position in the plant-based industry. Led by design consultancy Elmwood London,…
10 Examples of 3D Digital Billboard Advertisements Around the World

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to the…
Tiger Beer Creates the First Puffer Jacket That Literally Keeps You Cool in the Heat

September 20, 2023

Singapore, 19th September 2023 – Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create…
What Is a Global Brand Ambassador and What Do They Do?

September 19, 2023

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range and…