Branding
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The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury…
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Nescafé Names Zach King as First-ever Global Brand Influencer
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration…
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Fashion in the Age of AI: Smart Solutions for Better Tracking
Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the…
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Toblerone’s Campaign Breaks Free from Chocolate Clichés
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform.…
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Mamushka: Packaging Wrapped in Care, Rooted in Purpose
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort,…
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Paris Hilton Elevates Skincare with Parívie
Paris Hilton unveils Parívie, a breakthrough skincare collection powered by exclusive inPHinite Youth Technology. Designed for the modern lifestyle, Parívie merges high-performance formulas with effortless self-care,…
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Philips and Prusa Launch ‘Fixables’ to Champion Repairable Design
A new initiative titled Fixables has been launched through a collaboration involving Philips Personal Health, 3D printing leader Prusa Research, and creative agencies LePub Amsterdam and…
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Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight
Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May…
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Gucci Turns Back the Clock: Cruise 2026 in Historic Archives
Step into Gucci’s world as the Cruise 2026 collection unfolds in its historic Florence archive. A tribute to timeless craftsmanship and bold innovation, this showcase blends…
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Von Dutch Unveils a New Era, Tuned to Music Trends
Von Dutch Loves amplifies artistic voices, celebrating music, nightlife, and creative expression with exclusive drops, festival activations, and collaborative projects.
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Drake Debuts New Fragrance ‘Summer Mink’ Eau de Parfum
A scent that embodies summer nights and refined indulgence—Drake’s Better World Fragrance House unveils ‘Summer Mink,’ the label’s first signature perfume.
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100 Years of Leica: M11 Limited Edition Debuts in NYC
As part of Leica’s centennial celebrations in New York on May 3, one of the standout highlights is the launch of the new Leica M11, marking 100 Years…
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