Branding

JD Sports to Acquire US Brand Hibbett in £899M Deal

April 24, 2024

The UK’s biggest sportswear retailer, JD Sports Fashion, has agreed to acquire American athletic fashion retailer Hibbett Inc. for approximately $1.08 billion (£899 million).
TikTok Launches Luxury Pre-Owned Category in the UK & US

April 23, 2024

Exploring Luxury Within Reach: TikTok Shop’s New Preowned Luxury Section TikTok Shop has recently introduced a Preowned Luxury section in both the UK and US markets.…
Haute Couture Architecture: Dior Unveils a New Flagship in Geneva

April 22, 2024

Luxury fashion house Dior has unveiled a breathtaking new flagship boutique in Geneva, Switzerland, designed by renowned architect Christian de Portzamparc.
Morphy Richards Announces Brand Strategy Upgrade and New Innovations

April 18, 2024

Morphy Richards, the British brand synonymous with innovative products, has refined its brand strategy, encapsulated in the fresh slogan, ‘Smart Ideas for Your Life.’
OREO Unveils ‘Trust The Twist’, A New Creative Campaign

April 17, 2024

OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, ‘Trust The Twist’. The iconic cookie brand reveals its latest creative,…
Michael Hill Picks Miranda Kerr as the First Brand Ambassador for New Rebranding

April 16, 2024

A leading Canadian jeweller, Michael Hill, welcomes Miranda Kerr as its first global brand ambassador. This collaboration signals a new chapter for the brand and coincides…
Roberto Cavalli, Famous Italian Fashion Designer Dies at 83

April 15, 2024

Italian fashion designer Roberto Cavalli, renowned for his opulent creations and vibrant patterns, passed away in Florence at 83. His lavish aesthetic, characterised by striking prints…
Impossible Foods Gets ‘Meatier’: New Massive Rebranding & Repackaging

April 12, 2024

Impossible Foods, a leader in plant-based meat alternatives, has undergone a massive rebranding and repackaging endeavour to win over meat lovers.
Swarovski Introduces Lab Diamonds in Australia and Debut of the Remarkable SS24 Collection

April 9, 2024

Indulge in the shimmer and glamour of Swarovski’s latest offerings, where every piece radiates with elegance and sophistication. Swarovski, renowned for its exquisite crystal-based creations since…
Peri Peri Saka Is Here: The New Nando’s Sauce Created By Bukayo Saka

April 9, 2024

Nando’s has released its first-ever restaurant sauce collaboration, Peri Peri Saka, created by the Arsenal midfielder Bukayo Saka.
Fenty Beauty Now Hits China, Rihanna’s Stunning Vogue Plus Exclusive

April 8, 2024

In a major move, Rihanna announced the launch of Fenty Beauty in China on 21st March via Weibo, partnering with Sephora for the rollout on 1st…
Introducing Wyn Beauty: Serena Williams Tennis-Inspired Beauty Line

April 4, 2024

The prominent tennis player Serena Williams has ventured into the beauty industry with the launch of her makeup line, Wyn Beauty. Williams, known for her bold…