Branding

Crocs Reigns Supreme as the World’s Popular Fashion Brand

May 10, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it’s the newest anti-ageing serum…
FERN-D, Pioneering and Transforming Wellness in the Philippines

May 10, 2024

The 2023-2024 World Branding Awards continue their celebration of “Brand of the Year” winners and acknowledge brands that have achieved significant milestones. Taking centre stage in this…
The Exciting Launch of Kylie Cosmetics in India

May 9, 2024

Kylie Cosmetics, the global beauty brand founded by Kylie Jenner, has officially launched its brand in India, marking a significant achievement in its global expansion.
Jacquemus Expands: Wedding Line & New Paris Offices Unveiled

May 8, 2024

French designer Simon Porte Jacquemus is immersed in a flurry of activity across various fronts, from a chic restaurant in Saint-Tropez to a captivating wedding line…
Nice Foods: A Look Inside the Latest Rebranding Campaign

May 7, 2024

Nice Foods, Brazil’s plant-based brand launched a rebranding campaign designed by FatFaceStudio. The brand aims to make plant-based food products affordable.
Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom

May 3, 2024

Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences.
Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

May 2, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup chairs…
Introducing Bettergoods by Walmart, Trendy Eats at Everyday Prices

May 1, 2024

Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.
Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft’s Azure OpenAI Service’s generative AI…
Flying High: Bombardier Reveals Bold New Brand Identity

April 26, 2024

Bombardier has revealed a new brand identity anchored by the evolution of the company’s logo, which is committed to making the best business jets worldwide.
A Look Inside Maison Diptyque: The Brand’s Largest Concept Store

April 25, 2024

Diptyque has unveiled a new expansive retail concept store called Maison Diptyque in Paris, showcasing the entire range of products from the brand.
American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know

April 24, 2024

American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward to…