Branding

Chinese BYD to Build $1bln Electric Vehicle Factory in Turkey

July 15, 2024

BYD has agreed to a $1bn (£780m) deal to set up a manufacturing plant in Turkey. The new plant will be able to produce up to…
Mark Wahlberg’s Brand Municipal Makes Retail Debut

July 11, 2024

Mark Wahlberg celebrated the grand opening of his clothing brand Municipal’s first permanent store in the centre of West Hollywood’s Design District, marking a milestone for…
Vans “Always Out There” Campaign: Celebrates the Next Generation of Skateboarders

July 10, 2024

Vans’ “Always Out There” collection reimagines Y2K fashion with a modern twist. Featuring the Upland, Hylane, and Mixxa sneakers, this collection blends nostalgic design with contemporary…
65 Years of Barbie: Design Museum Celebrates a Cultural Phenomenon

July 9, 2024

Step into the captivating world of Barbie at the Design Museum’s latest exhibition. Discover over six decades of iconic fashion, design evolution, and cultural impact. From…
BTS’s Jin Named First Global Ambassador for French Jeweller FRED

July 8, 2024

In a move that’s bound to spark a social media frenzy, French high-jewellery brand FRED has tapped the talents of global K-Pop superstar Kim Seok-jin, better…
Jollibee Foods to Acquire 70% of Compose Coffee Stake for $238 Million

July 5, 2024

Jollibee Foods, the Philippines’ leading fast-food chain, announced a significant move towards global dominance in the coffee market. The company is acquiring a majority stake in…
Roblox Gets Real: E.l.f. Beauty Launches In-Game Shopping

July 4, 2024

E.l.f. Beauty has expanded its collaboration with Roblox to pioneer real-world commerce on the platform. Supported by Walmart, this initiative features a virtual kiosk in the…
Struggling Esprit Considers Leaving China to Reignite Global Growth

July 4, 2024

Faced with financial difficulties, clothing brand Esprit is reportedly close to selling its entire Greater China business, including Hong Kong and Taiwan. This move aims to…
Acer Unveils Next-Gen E-Bikes at Eurobike 2024

July 3, 2024

Acer has announced the new Acer ebii elite, eNomad-R series, and eCargo-M e-bikes, which will be showcased at EUROBIKE 2024 in Frankfurt, Germany, from July 3…
Hyatt Boosts European Portfolio with “me and all hotels” Acquisition

July 2, 2024

Hyatt Hotels Corporation has announced that a Hyatt affiliate has acquired the “me and all hotels” brand from Lindner Hotels AG (Lindner). This move aims to…
Kansas City Chiefs and Hallmark Team Up for Festive Romance ‘Holiday Touchdown’

July 1, 2024

“Dive into ‘Holiday Touchdown: A Chiefs Love Story,’ where Hallmark charm meets football thrill, brought to life by Skydance Sports. Experience the heart of Kansas City’s…
MINISO Breaks Sales Records with New Champs-Elysées Flagship Stores

June 27, 2024

MINISO, the global lifestyle brand known for its fun, affordable, design-led products, is setting a new record for single-day sales with the grand opening of its…