Branding

Love Cocoa: A Taste of Ethical Indulgence

September 4, 2024

Love Cocoa is a British chocolate brand committed to ethical and sustainable practices. Offering a diverse range of products, from classic bars to unique flavours, Love…
Brick by Brick: LEGO Sustainability Revolution

September 2, 2024

The LEGO Group has recognised the need for sustainable practices and has taken significant steps to reduce its environmental footprint. In recent years, the company has…
Mentholatum® Celebrates 135 Years: A Legacy of Innovation & Wellness

August 30, 2024

Mentholatum® proudly celebrates its 135th anniversary, highlighting its enduring commitment to health and wellness with exciting new product launches that showcase ongoing innovation.
What is the Future for Ted Baker After Closing Its Last 31 Stores in the UK and Ireland?

August 29, 2024

What lies ahead for Ted Baker after closing its last 31 stores in the UK and Ireland? Everything you need to know.
Yakult Unveils New Yakult Plus Peach Drink

August 28, 2024

Yakult has announced a new addition to its range of fermented milk drinks: Yakult Plus Peach, which will be on sale from September 1, 2024.
MUJI and Reebok Debut Ultra-Minimalist Sneaker

August 27, 2024

Japanese lifestyle brand MUJI has teamed up with Reebok to create an innovative minimalist sneaker. The collection is inspired by Reebok’s classic Club C 85 silhouette,…
Sharpie® Fuels the Artistic Fire at Art Battle Los Angeles

August 23, 2024

Sharpie® is sponsoring Art Battle® at a flagship Los Angeles event. This creativity-fuelled evening will feature three rounds of live art competition. Armed with an arsenal of…
Canadian Retail Powerhouse Eyes 7-Eleven with £29.2bn Bid

August 21, 2024

In a deal that could become Canada’s largest foreign acquisition, convenience store giant Alimentation Couche-Tard (ACT) has made a $38 billion (£29.2 billion) bid for 7-Eleven.
Dyson Expands Hair-Care Line with Innovative Styling Solutions

August 20, 2024

Dyson, the brand that redefined hair styling with technology, introduces its first hair care products. The Chitosan Pre-Style Cream and Post-Style Serum promise to deliver enhanced…
Petcare Leader Hartz & Cutwater Confess the Biggest Secrets of Pet Owners in a New Campaign

August 20, 2024

To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and…
Marriott International Celebrates 9,000 Properties with St. Regis Longboat Key Resort Grand Opening

August 19, 2024

Marriott International has proudly unveiled its 9,000th property, a beacon of luxury and exclusivity, with the grand opening of The St. Regis Longboat Key Resort.
Baojing Golden Tea: Elevating Packaging Through Cultural Immersion

August 15, 2024

Pica has unveiled a regional public brand strategy for Baojing Golden Tea, marking the most significant upgrade in the tea’s history. This strategic move is set…