Branding

Qatar Airways Becomes Exclusive Airline Partner of the UEFA Champions League

September 30, 2024

Qatar Airways has announced its partnership with the UEFA Champions League, which will run until 2030, solidifies Qatar Airways’ mission of uniting people through the power…
USPS Reveals Kwanzaa Stamp to Celebrate African American Heritage

September 27, 2024

The United States Postal Service has unveiled a new stamp design honouring Kwanzaa, a Pan-African American holiday observed annually from Dec. 26 to Jan. 1.
Chanel Acquires Prime Property on Paris’ Prestigious Avenue Montaigne

September 24, 2024

Chanel’s purchase of 42 Avenue Montaigne is a strategic move to the brand’s enduring appeal and its commitment to providing exceptional customer experiences. This iconic Parisian…
Bata Reveals Next Chapter with ‘Make Your Way’ Brand Evolution

September 24, 2024

Bata, one of the world’s leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign: “Make Your Way.” This milestone highlights Bata’s rich…
Publicis Groupe’s Acquisition of Mars United Commerce Reinforces Market Dominance

September 23, 2024

Publicis Groupe acquires Mars United Commerce, the world’s largest independent commerce marketing company, to bolster its connected commerce capabilities.
Huda Beauty Considers Selling Kayali to Acquire Minority Stake

September 18, 2024

Huda Beauty is considering selling a part or all of its perfume line Kayali to fund the buyout of TSG Consumer Partners’ minority stake.
Cartier Named Stray Kids’ Hyunjin as New Brand Ambassador

September 16, 2024

A perfect match of artistry and elegance, Stray Kids’ Hyunjin and Cartier have joined forces to create a partnership that is sure to captivate audiences worldwide.
Commbi: Insoles That Fit Your Life

September 16, 2024

In a market flooded with generic footwear options, Commbi is carving a niche by introducing a new concept: interchangeable insoles. Launched in 2024, the brand offers…
Old Navy 30th Anniversary: A Blast from the Past

September 12, 2024

The ’94 Reissue collection from Old Navy is a timeless capsule of ’90s nostalgia. Featuring iconic styles like baby tees, baggy jeans, and tracksuits, this collection…
What Makes Nostalgia Marketing So Effective?

September 12, 2024

Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool…
IKEA Brings Global Pyjama Party to China

September 9, 2024

IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record,…
A Peek at Coach Fall Campaign “Unlock Your Courage”

September 6, 2024

Coach has launched “Unlock Your Courage,” a new fall campaign starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji…