Branding

MINISO Elevates Brand, Targets Global IP Design Leadership

November 4, 2024

MINISO recently held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the company announced a strategic brand overhaul, aiming to become…
Twice Is the First K-Pop Group to Rock Amazon Music Live!

November 1, 2024

K-pop sensation TWICE is making history as the first K-pop group to grace the stage of “Amazon Music Live.” Their exclusive performance, set for November 21st…
Tiffany & Co. and Anya Taylor-Joy Illuminate the Holidays in “With Love, Since 1837” Campaign

November 1, 2024

Tiffany & Co. celebrates the holiday season with its 2024 campaign, “With Love, Since 1837.” This year, the campaign is brought to life by the enchanting…
Kanye West and Adidas Settle High-Profile Yeezy Dispute

October 31, 2024

Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an out-of-court…
Harley-Davidson x Champion: Unleashing a Bold New Chapter in Streetwear

October 31, 2024

Harley-Davidson® and Champion® unite for an exclusive limited-edition capsule, fusing athletic comfort with heritage moto style—crafted for those who strive for victory in every aspect of…
M&M’S® and Kate Spade New York Unveils Candy-Inspired Capsule Collection

October 30, 2024

M&M’S® and kate spade new york unveiled a limited-edition collection of candy-themed handbags, jewellery and accessories that will launch globally this Holiday season.
“Togetherness Is Just a Box Away”: Barilla United Commuters and Hearts On World Pasta Day

October 29, 2024

Barilla, LePub, OMD, and MSL embarked on the mission “Togetherness Ticket” campaign to encourage a connection over a meal this World Pasta Day through an exciting…
Rihanna Redefines Mom Style with Fenty x Puma

October 28, 2024

Elevate your style with the Fenty x Puma Avanti. This iconic sneaker, inspired by football legends, combines premium leather, gold accents, and a retro gum sole.…
Lexus and Universal Pictures’ New Cinematic Event, “Wicked,” Join Forces for Movie Fans to “Experience OZmazing”

October 23, 2024

Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theatres…
Puma Takes the Court with Global Basketball Debut

October 22, 2024

Lace up and dominate the court with Puma, with Puma new high-performance basketball shoes are designed to elevate your game and help you reach new heights.…
Delta Air Lines Unveils New Cabin Interior Across its Fleet

October 21, 2024

Delta has revealed a new cabin interior design by UK brand experience studio NewTerritory to enhance customer experience and showcase the future of flying. The design…
A Touch of Aesop in Suzhou’s Timeless Charm

October 18, 2024

Aesop, the Australian luxury skin, hair and body care brand, has opened its first-ever shop in Suzhou, Jiangsu. Aesop’s Shenzhen store is a futuristic ode to…