Branding
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Why Luxury Brands Are Brewing Up Cafés in China
In China’s fast-evolving consumer landscape, luxury brands are stirring up more than just fashion trends; they’re pouring themselves into the booming coffee culture.
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Sustainable Beauty at Its Core: L’OCCITANE Group Leads by Example
Sustainability is at the heart of L’OCCITANE Group’s beauty philosophy, shaping everything from sourcing to formulation and eco-conscious packaging.
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Portica Unveils Elevated Outdoor Living for 2026
Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury residential settings.
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Shutterstock Unveils Bold New Identity and Future-Ready Creative Suite
Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective.
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Steve Madden Unveils Rose Goldie: A Statement in Scent
Steve Madden has unveiled Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.
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Pamela Anderson is the New Face of Biolage Professional Hair Spa
Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history.
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Cécred and BeyGood Fund Continue Their Legacy of Giving
The Cécred x BeyGood Fund expands its impact in year two, allocating $500,000 in grants and scholarships to support the stylists, entrepreneurs, and visionaries driving the…
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The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury…
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Nescafé Names Zach King as First-ever Global Brand Influencer
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration…
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Fashion in the Age of AI: Smart Solutions for Better Tracking
Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the…
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Toblerone’s Campaign Breaks Free from Chocolate Clichés
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform.…
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Mamushka: Packaging Wrapped in Care, Rooted in Purpose
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort,…
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